The aim of the Asia-Pacific Communications Awards is to recognise and reward organisations and teams that lead by example in implementing innovative and forward-thinking strategies and practices in the field of PR and communications within the Asia-Pacific region.

Asia-Pacific Association of Communication Directors (APACD)
Communication has become a management task of increasing importance across the continents and regions of the world, and communicators now play a key role in every modern organisation. Thus, it is more important than ever that we gather together to debate and promote the high standards that create and maintain a strong image for our profession in the Asia-Pacific region. The formation of our association is designed to foster a pan-regional communications community and culture. Being a well-connected communicator is essential in this era of ultra-connectivity. The Asia-Pacific Association of Communication Directors provides a network for mid- to senior-level in-house communication professionals from all fields and industry across Asia-Pacific. We offer a forum to exchange and network amongst peers, to advance professional qualifications and to jointly establish common quality standards. Even at this early stage in APACD‘s development, over 600 communicators have signalled their dedication to cross-border exchange, transparency, qualification and knowledge by joining the association. We provide a peer-network for in-house communicators across Asia-Pacific to exchange and generate knowledge in order to tackle the challenges we share.


Communication Director Magazine
Sent to over 15 countries across Asia Pacific, Communication Director is the official partner magazine to the Asia-Pacific Association of Communication Directors. Each issue we feature articles by communication leaders at major organisations as well as by internationally recognised academics and are read by opinion leaders in communications, PR and public affairs. We provide insight into those themes most important in the communications and public relations sphere, including digital, internal communications and crisis communications to name a few. But as variety is the spice of life, with each edition we also bring our readers a cover theme, featuring stories by experienced communicators and renowned thought leaders shaped around an important idea in communications.



The Awards are hosted by Quadriga, a Berlin-based knowledge hub of excellence in education, information, networking and business IT solutions. As an internationally-oriented company Quadriga assists professionals in their careers, currently professional groups in the fields of public relations, politics, public affairs, IT governance, human resources, marketing, sales and compliance. Thereby they are a point of contact and think tank regarding all themes and requirements in career development.


The Asia-Pacific Communications Awards are open to public relations, communications, brand building and reputation management professionals from companies, consultancies, associations, institutions, universities and NGOs whose work has displayed exceptional talent and ability.

Agencies can only enter a best case with their respective client.

The main category “Corporate Communications” is only open to applications from in-house/corporate communicators, not for agencies.

Both the client and the agency can submit campaigns to the competition. All communications, such as the announcement of shortlists and winners, will mention both the client and the agency. The finalists’ project titles, together with the name of the organisation and agency (if applicable), will be documented in brochures, on the website and at the Award Show.


The deadline for the submissions is 1 September (23:59 CEST)). Late deadline is 8 September (23:59 CEST). Entries in the late deadline period, will be charged 50 USD extra per entry.

You may submit your application using our online system at:

Your completed application must contain the following elements:

  1. General contact details about the entrant(s), the involved organisation and agency (if applicable).
  2. The main details of the project: a) short summary of the project at a maximum length of 400 characters (including spacing and punctuation), b) time frame of the project, c) budget in USD (This is not a mandatory field but it plays a major role in helping the Jury assess your project. The information will not be distributed.), d) number of employees working on the project.
  1. A project description of no more than 2,000 characters in total (including spacing and punctuation) must be provided, including the following information: a) the initial situation leading to the creation of the project, b) the objective of your campaign, c) the strategy involved in the campaign, d) how the project was implemented, e) the results achieved by the campaign (e.g. sales and awareness increases, media monitoring, click and user rates, benchmarking and KPI results).
  2. Include one picture that best represents your project (for example, the cover of a report, or a picture of your event) which will be used to illustrate your project to the Jury. This picture will be published if your project is shortlisted.
  3. Supporting material illustrating the main points and essence should be carefully selected. You can upload your material online. There is a limit of three supporting documents (one document equals one digital file or one hard copy). Items accepted as supporting material include, for example, planning documents, press releases, press kits, pictures, brochures, PowerPoint presentations of no more than 10 slides, movies of no more than three minutes and any online material or other unique media. You can upload your supporting material using the online system.
    The following file formats are accepted:
    – For pictures: .jpg /.jpeg, .gif, .png. (ideally in print quality; 300 dpi)
    – For videos/movies: .mov, .flv, .avi, .mpg /.mpeg (no larger than 50 MB, ideally max. duration of 3 minutes), or a link to the website where the video is posted
    – For presentations: .pdf, .ppt (ideally convert .ppt into .pdf format, no larger than 5 MB)
  4. You can specify up to three links to websites, social media platforms, intranet sites or online videos.

You can submit an entry into as many appropriate categories as you like, and you can (although you do not have to) tailor your supporting documents for each category, even if the campaign being entered is the same. You can easily duplicate your filled in submission online by using the “copy button” in the application process.

Please note: the application fee is per project entered and per category.

Any project created or published between August 2016 and September 2017 may participate in the competition. A large part of the project must have taken place during that time frame, however, it is not necessary for the whole project to have been completely implemented in this period. Projects can also still be ongoing.

If projects started earlier, a significant change must have been implemented within the time frame.

Projects taking place between August 2016 and September 2017 will be considered for the Awards if they had their main roll-out and impact during this timeframe. Projects completed before September 2016 will not be considered.

You can submit publications in a different language than English to support your application; however we ask that all application material (for example, the application forms and the project description) are submitted in English.

Yes, you are still able to enter the Awards, but financial data helps the Jury members assess the applications properly. All such information is treated with utmost confidentiality, and will never be published or released, should you decide to provide it.

Applications can only be submitted online.

Hard copies can neither be considerd for the voting, nor be sent back.

Every application submitted after the early deadline, between 2 September 2017 (00:01 a.m. CEST) and 9 September 2017 (midnight CETS), will be charged a late fee of 50 USD per project/category.

The application fee applies per project entered and per category. Until 11.59 p.m. CEST on 1 September 2017, the first application is 240 USD, and each additional application submitted is 190 USD.

Between 2 September (00:01 a.m. CEST) and 9 September (midnight CEST), which is the late deadline registration period, applications come with an extra charge of 50 USD each.

You may pay by credit card.

Please note: Tickets to the Award Show, where the winners will receive their awards, must be purchased separately.

To finish your application(s), you will have to check out through our integrated shop-system. We kindly ask you to pay directly by credit card. You’ll receive the payment confirmation via email.

Please consider:

Invoices are payable immediately upon issue. Unpaid entries will be excluded from being shortlisted. In case your invoice needs to be changed, please contact the Awards team immediately (sophia.toth-feher@apacd.com).

No, you do not. You may register for the awards gala when the shortlist is published in the beginning of October.

Judging Process

After the late deadline for entries has passed, our Jury will review all submissions and by online voting, determine a shortlist.
The Jury will evaluate the applications on the following criteria:

– Creativity and Innovation

– Strategy

– Implementation

– Results and Impact

All material will remain confidential to the judges. Judges are not allowed to judge any entries submitted on behalf of their company. In case you are shortlisted, we will only publish the short general description of your projects as indicated in your application form.

Companies or organisations of Jury members may still enter the Awards competition. However, the Jury member is not allowed to take part in the judging process for any category into which their organisation/consultancy has submitted projects.

The nominees of the shortlist will be announced the beginning / mid-October after the Jury has evaluated all entries. The nominees will be informed immediately.

Jury Meeting

In a Jury meeting held in Hong Kong on 14 November 2017, the shortlisted entrants will present their projects in a 8-minute oral presentation. The presentation is an integral part of the application process, and is therefore a prerequisite for winning the Asia-Pacific Communications Awards. The presentation cannot be substituted by a presentation via Skype, G+ etc.

Should it not be possible to present your project in person, the jury will choose the next best-rated application from the pre-shortlisted entrants. Please note that the Asia-Pacific Communications Award cannot sponsor your travels to the live-presentation nor to the Award Show.

The Jury meeting will be held on 14 November 2017 in Hong Kong. The Jury will vote for the winners after the meeting has finished and all presentations have taken place.

The live pitch of shortlisted projects will take place at 20th floor, HSBC, 1 Queen’s Road Central, Hong Kong.

The Jury members will judge the presentations in small groups. The presentations will take place in four rooms. You can customise the presentation to your liking but within the given time frame of 8 minutes. We recommend to present with no more than three people. But this is up to you. The format of the presentation doesn‘t need to comply to the structure of the online application.

Allotted time for your presentation:
– Preparation, setting up your presentation (2 Min.)
– Presentation (8 Min.)
– Questions from the Jury (5 Min.)
– Jury discussion (internal without presenters) (5 Min.)

Our presentation rooms provide the following technical equipment:
– Laptops (Microsoft Office 2013, Win7, basic flash, Adobe reader)
– Presenter
– Projector (VGA)
– Speakers

Please be aware that we cannot provide adaptors for Apple products and other devices and we kindly ask you to bring those individually.

HSBC Privacy and Data Protection Policy

Please note due to HSBC Privacy and Data Protection Policy it is not permitted to bring your presentation on a USB Stick to the Jury meeting. You can send us the final presentation by 1 November. Please be aware that we cannot make any changes in your presentation after you send it to us.

All presentations are held in English.

The Jury meeting and presenting your project to the Jury is free of charge. If you would like to attend the Award Show in the evening, please purchase your ticket via our website.

Award Show

The final winners will be announced at the awards ceremony on 15 November 2017. Participation in the gala event is not mandatory to win the Awards.

Unfortunately, due to the high number of entries we receive, we are not able to give individual feedback.

The tickets for the Award Show can be purchased after publication of the shortlist. The first and second ticket costs 320 USD. Each additional ticket costs 270 USD.

The dress code will be cocktail attire.